Kiehl's partnered with Paramount Pictures for the launch of Zoolander 2 and opened up The Derek Zoolander Center For People Who Don't Age Good on 14th street in downtown Manhattan.
To promote the center, we made some really, really, ridiculously good looking celebrity testimonials for FunnyorDie.com.
In total, the campaign generated over 800 million earned impressions.
Press: AdWeek, Creativity
