The app that changed a stat.

Taking media coverage of women’s sports from 4% to 15% by putting the entire WNBA league in the palm of more and more hands.

Awards: One Show Merit, 2x Webby’s

Anyone can be a pro with A/C Pro.

Even this guy.

Directors: Terri Timely

Life has enough ‘shoulds’. Ice cream shouldn’t be one of them.

Director: Jason Koenig

AAA isn’t an insurance company, so they don’t sell insurance. They sell InsurAAAnce.

Leveraging the goodwill of the AAA brand to address an awareness problem, we launched this defining, award-winning platform that continues to define the brand today.

Wherever opportunity leads you next, Get There with Synovus.

This simple but meaningful message helped put Synovus B2B banking on the map for business leaders in the Southeast.

Director: Brent Bonacorso

A campaign that celebrates being more than just one thing, launched across TV, TikTok, and wherever else you might find tweens these days.

Directors: Ehsan B, Mia Lidofski

A screenplay about two guys winning the lotto together.

It’s all downhill from there.

Packet available upon request.

AI probably gonna kill us all, but I’m going down swinging.

Just a little something weird I’m working on with Runway.

Unbelievably beautiful imagery.
Unbelievably glowing reviews.
Unbelievably comfortable shoes.

Directors: Diesel & Alex

Watch Pete Holmes & Jamie Lee experience the experience of The John Hancock Virtual Reality Retirement Experience at SXSW.

Kiehl's partnered with Paramount Pictures for the launch of Zoolander 2 and opened up The Derek Zoolander Center For People Who Don't Age Good on 14th street in downtown Manhattan. 

To promote the center, we made some really, really, ridiculously good looking celebrity testimonials for FunnyorDie.com.

In total, the campaign generated over 800 million earned impressions.

Role: Copywriter

Press: AdWeek, Creativity

Spotify believes that music has the power to change the world. 

That was our intent when building "Make Music Change," an evergreen platform that uses music to ignite positive change in communities around the world.

At launch, we partnered with Starkey Foundation to deliver cochlear implants for the hearing impaired of an underprivileged community in the Philippines. The story we were able to tell as a result of this project helped us show the latent potential that music has to change lives.

Kiehl's isn't a traditional beauty brand, so my partner and I created something that isn't a traditional beauty campaign.

'Act Any Age' is an anti-aging skincare campaign that reminds people just how little age matters. 
 

Awards: Webby Winner, 2015

Press: Fast Company, DesignTaxi

Kiehl's wanted to emphasize the natural ingredients behind the biggest product launch in the company's 165 year history. Rather than producing the run of the mill ingredient story, we used 360º video to transport our audience straight to the source.

In total, we created seven 360º videos that we released one by one over the course of a week-long sampling and wellness program. We also distributed thousands of VR headsets across the globe to increase access to our content. 

I was incredibly lucky that my first "real job" out of college was to start a beer company in New York City from scratch. The concept was to provide starving artists with an affordable beer that didn't taste like watered-down swill. Each production run would feature the artwork of a new local artist. 

As Chief Brand Officer, I learned a lot, drank a lot, and met a lot of really fantastic people. 

Press: NY Daily News

Role: Co-Founder

Food's not food when it's wasted. 

Over 1.4 million New Yorkers struggle with hunger every day. @STREETFOOD_ is an Instagram project meant to raise awareness for all the wasted food on our city's streets.